Business Digitalization Implications for Consumer Crisis Response Strategies

Digitalization is the strategy of converting hard/paper files and documents in digital types. This allows data and info to be used instantly. This will make it easier for your business to manage their operations helping to create fresh opportunities for the purpose of revenue era. Whether you may have outdated legal systems, manual operations that could always be automated or inefficient conversation between employees and managers, business digitization can help you fix these issues and boost output.

The COVID-19 outbreak showed the useful value of digitalization in public crisis response approaches. However , digitalization is there are not enough to respond to ongoing threats. Instead, firms need to keep pace with turn risks into prospects through strategic responses. That is why it is important for firms to have powerful capabilities ~ a combination of techniques and solutions that enables them to adapt in the face of disruption (George et ing. 2014; Nylen and Holmstrom 2015).

Existing research has revealed that digitalization can improve firm’s potent features by increasing their capacity to sense the surroundings, to catch opportunities, also to reconfigure solutions. Moreover, these kinds of capabilities are critical for firms’ ability to efficiently manage public crises. Based on these findings, this article is exploring the connections between digitalization, dynamic functions, and general public crisis response strategies through a survey involving 518 SMEs in China. The results present that SMEs with big levels of digitalization have better crisis response performances than those with low-level of digitalization. Further, a qualitative examination suggests that digitalization can help SMEs develop and implement immediate emergency answers and long-term crisis control approaches.

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